How it Works

Demographic mail is defined as communicating to a specific group of people segmented by:

• Age
• Income
• Proximity to your office

We can determine what population segment in your community are the highest probability consumers for cosmetic medical services.

With demographic mail, this group of potential new patients becomes aware of your practice over time. They are informed of the professional services you provide and how convenient your practice is for them to access.

Demographic mail also drives potential patients to your website. This increases the probability of an appointment being made and a new patient relationship starting that can last for many years.

Braces — In most suburban communities we can
communicate to thousands of families living within five to ten miles of your office. These families have children in the age ranges of 7 to 14 that have income levels that can consider braces. It only takes a few families out of thousands contacted to cover your cost for the mailings. Risk is very low and reward is very high.

Implants and Veneers — Again, the target group can be identified by age, income and geographic proximity to your office. With the profitability potential of these types of procedures a demographic mail campaign makes perfect financial sense.

Demographic mail campaigns work if you have:

• A compelling offer
• Eye catching design
• The correct frequency rate
  (four to six mailings per year)

Below are just a few examples of
successful campaigns. Click to enlarge.

1. How much will a demographic mail campaign cost?
   The most accurate answer is to budget for a range of .65 - .85 per piece mailed – this is the total cost including postage and all related services. The exact cost depends on actual volume mailed and features of your campaign. All XPAND MEDICAL mail campaigns will fit within this budget range.
    

2. Will XPAND MEDICAL be cost competitive?
   XPAND MEDICAL is a division of The TransForm Group. We have been in business since 1985 and have built the company on long term relationships which always requires competitive pricing and excellent service.
   
   We serve over 3500 clients in different industries across the country each year. Our longevity and number of clients validate that our company is more than competitive – we are seen as a strategic resource that help doctors grow their practice.
    

3. Will this take up much of my time?
   Because we have specialized in the cosmetic procedure area, we have systems in place that minimize having to recreate the wheel for each individual doctor. We all benefit from this streamlining.
   
   Maximum time required – two hours to review proofs and discuss strategy.
   After that – it is up to you. We are always available when you need our time.
    

4. Will you be working with other dentists in my area?
   NO. We will not work with competing doctors. This is discussed and defined in terms of a certain radius in miles from your office and active patient zip codes.
    

5. How do I get started?
   Call to make an appointment - Allow for a 30 minute consultation.

• We will then provide a report identifying the number of families in your area that meet the correct criteria to be contacted.

• We will also provide a detailed proposal outlining all services and costs with in 48 hours.

• Upon receiving a 25% deposit check – the short process starts in getting your postcard design completed.

• You will be billed over a period of time consistent with your delivery of services.

The XPAND MEDICAL Team looks forward to helping you reach your goals!